You can take the player out of the game, but not the game out of the player. So, to celebrate the Big Game, Hall of Famer LaDainian Tomlinson and his wife LaTorsha “Team Up for Game Day Glory”, giving consumers tips and recipes for game day and a chance to win tickets to the Superbowl.

This campaign was supported by in-store modular displays, custom recipes, videos, shopper specific tie-ins, and media which included the Tomlinsons as guests on the Rachel Ray Show.