GET OUT OF
At BlogHer, it’s hard to stand out in a sea of sameness. But Depend Silhouette Active Fit took a new approach. Building on the year-long campaign theme “Get Out for Underwareness”, this booth actually didn’t want anyone in it!
Instead, every 30 minutes, a prize allowing winners to get out and enjoy life was given away online using our brand and event hashtags.
Signage at the booth encouraged participation in the sweeps, and built excitement for visits from celebrity spokespeople Cheryl Underwood, an actual product user, and Carson Kresley, fashion style icon.
To build additional excitement, early morning yoga classes were offered, complete with branded yoga mats, custom carpet and signage.