GET OUT OF

OUR BOOTH!

At BlogHer, it’s hard to stand out in a sea of sameness. But Depend Silhouette Active Fit took a new approach. Building on the year-long campaign theme “Get Out for Underwareness”, this booth actually didn’t want anyone in it!

 

Instead, every 30 minutes, a prize allowing winners to get out and enjoy life was given away online using our brand and event hashtags.

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Signage at the booth encouraged participation in the sweeps, and built excitement for visits from celebrity spokespeople Cheryl Underwood, an actual product user, and Carson Kresley, fashion style icon.

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To build additional excitement, early morning yoga classes were offered, complete with branded yoga mats, custom carpet and signage.