NAVIGATING PANCREATIC CANCER
There is a lot of information on Pancreatic Cancer, but for patients and their families, there was a need for one central “hub” to aggregate resources and information.
An Ad-Lob exploratory resulted in a distinct look-and-feel for the initiative, which informed the design of the website and other materials.
The site featured sections to provide reliable resources, recipes and nutritional tips, financial information, and a tab where visitors could “pin” information they found relevant for return visits.
In addition, social media support featured posts related to diagnosis, emotional support, and nutritional tips – all driving back to the main website for further information.