There is a lot of information on Pancreatic Cancer, but for patients and their families, there was a need for one central “hub” to aggregate resources and information.

An Ad-Lob exploratory resulted in a distinct look-and-feel for the initiative, which informed the design of the website and other materials.
 

The site featured sections to provide reliable resources, recipes and nutritional tips, financial information, and a tab where visitors could “pin” information they found relevant for return visits.

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In addition, social media support featured posts related to diagnosis, emotional support, and nutritional tips – all driving back to the main website for further information.