THE "REEL" STORY

The Reel Responses Reel Stories campaign was created as a part of a microsite and featured several top oncologists discussing the treatment landscape for lung and pancreatic cancers.

Each video contained both discussion about advancements in treatment as well as emotional stories from the oncologist’s perspective, which gave the videos a highly personal and compelling context.

The content captured was also used to create micro-content that could be used on social media.

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