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THE "REEL" STORY

The Reel Responses Reel Stories campaign was created as a part of a microsite and featured several top oncologists discussing the treatment landscape for lung and pancreatic cancers.

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Each video contained both discussion about advancements in treatment as well as emotional stories from the oncologist’s perspective, which gave the videos a highly personal and compelling context.

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The content captured was also used to create micro-content that could be used on social media.

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