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The campaign concept of  “See Spiderman Like Never Before” drove the design of this impactful display that created a ton of excitement and theater in stores while also communicating the offer of free movie tickets.

The challenge: bring parents and kids together over something they can both enjoy and do together. This was accomplished in two ways.


First, custom-designed packages directed consumers to download the free Kellogg’s Spider-man App that would pick up triggers featured on pack and launch AR with sneak peek clips from the movie.

Next, a custom microsite, along with an app and desktop widget, were developed to let consumers collect and store their in-pack codes in one place.

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