SEE SPIDERMAN LIKE NEVER BEFORE
The campaign concept of “See Spiderman Like Never Before” drove the design of this impactful display that created a ton of excitement and theater in stores while also communicating the offer of free movie tickets.
The challenge: bring parents and kids together over something they can both enjoy and do together. This was accomplished in two ways.
First, custom-designed packages directed consumers to download the free Kellogg’s Spider-man App that would pick up triggers featured on pack and launch AR with sneak peek clips from the movie.
Next, a custom microsite, along with an app and desktop widget, were developed to let consumers collect and store their in-pack codes in one place.