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As Tresiba came onto the market, it was important for the brand's website to feature real stories being told by real patients.
The goal of each participant’s video was to tell their story in an honest, emotional and compelling way which would allow others who were watching to identify with aspects of each one. While they were from different walks of life –an entertainer, a working mom, a retiree, and a master’s student – much of their stories were universal.
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