A new pet-friendly product was launched with an unexpected partnership on one of the dog-world's biggest stages. Click to view >

Keebler cookies and the American Red Cross teamed up to raise awareness and reward people who donated blood. Click to view >

This iconic hair color brand and "gloss boss" James Corbett team up with designer Erin Fetherston to prep for her big show. Click to view >

Kellogg's teams up with football Hall of Famer Ladanian Tomlinson and his wife LaTorsha for Big Game party glory. Click to view >

Depend made quite the splash at their BlogHer booth by telling people to "get out" and not let bladder leakage hold them back. Click to view >

Get those "spidey" senses ready to go from the table to the theater with this incredibly interactive promotion. Click to view >